You Invited ThemBy
“I don’t get all the anti-immigrant sentiment in this country. Because this is a country that says this is the greatest country in the world. We’re the best. We’re number one. Then we get upset when people actually show up. But when you advertise something … sometimes people buy it. That’s how it works.”
— Indian-American comedian Hari Kondabolu
Over the years, I’ve opened up in-flight magazines and seen multi-page, color spreads advertising Asheville and western North Carolina as great places to vacation and to build a summer home. Come hike our majestic mountains. Visit our beautiful waterfalls. Tour the fabulous Biltmore Estate. And what better place to retire than the mountains of western North Carolina? Our developers, builders and retailers are anxious to build your dream home for you.
Western North Carolina’s marketing efforts succeeded beyond our wildest dreams. Downtown was reborn. Asheville made top-ten list after top-ten list. People came. Locals made money. Retirees retired here. But newcomers brought their tastes and politics with them. In-migration changed local culture. Some natives are uneasy around people unlike themselves, and resentful. Sure, we wanted their business. But we didn’t want them, you know, in our business.
Hello? You invited them.