High Five, Asheville Open ThreadBy
River Arts District sees big benefits from New Belgium
As the politicians and business development associations line up for their photo-ops and back-slapping, I wanted to give props to the real progenitors of Asheville’s newest industry. In all the New Belgium and Sierra Nevada coverage, enough credit has not been given to the role that Asheville’s oft-maligned, scruffy, bicycle-riding, living-wage, sustainability, “know nothing about business” hippie types played in making Asheville Beer City, USA. Without the spade work done by the local brewers, beer enthusiasts, bloggers, and hand-to-mouth civic boosters, there’s no photo-op for the politicians and business development associations.
Here is a grossly incomplete, off-the-cuff list of the under-sung who helped make Asheville Beer City, USA, the kind of place where New Belgium and Sierra Nevada feel right at home:
- Mountain Ale and Lager Tasters (MALT) — Blue Ridge Brew Off
- Barley’s Taproom & Pizzeria, Jimmy Rentz/Doug Beatty — Brewgrass Festival
- Tony Kiss — The Beer Guy
- Asheville bloggers
- Mountain Xpress
- Just Economics — “Just Brew It”
- Asheville’s online and social networking community who delivered the “Beer City, USA” votes and caught the attention of home brew guru, Charlie Papazian.
Please. Add to the list below. You know who the heroes are.
It’s their vibe, their civic pride, and their pride in each other that make Asheville a fun place to live, not just to drop in for a presidential weekend at the Grove Park Inn. It’s a testimony to the good taste of Asheville’s beer drinkers.
Now, get out there and Keep Asheville Weird.
UPDATE FROM GORDON: I’m not asking Tom if I can do this. Just rolling in strong and adding a picture of the tag that New Belgium put on bottles of Fat Tire at the announcement event. After the jump: